Morocco as a Key-Market for Africa: Automotive, Agribusiness & Co.
The German-Moroccan Business Forum, for which the BME and EMA welcomed around 120 participants – more than half of them from Morocco – to the Hamburg Representation in Berlin, proved that Morocco must not only be associated with the topic of migration, but is also a potential investment location and procurement market for the German economy. Anyone who knows Morocco knows that the Kingdom of North Africa is experiencing a visible boom. Construction is going on everywhere. The infrastructure and the transport network are well equipped.
Lars Wilke, representative of the Federal Ministry for Economic Cooperation and Development (BMZ) and responsible for the Federal Government’s new special initiative “Training and Employment”, linked possible forms of future cooperation between the two countries with a concrete example. His ministry promotes the economy, for example through Ecosystem Development, and together with its Moroccan partners, he wants to make industrial parks and business parks in Morocco more attractive for German investment. The special focus is on small and medium-sized enterprises in the automotive industry and agribusiness.
Automotive: Subsidies and incentives for German investors
The Forum demonstrated the potential of bilateral cooperation in these and other sectors through three panels. This multisectoral structure is also a special feature of the BME/EMA activities, as it highlights the diversification of the Moroccan economy.
Abdelouahed Rahal, Director for the Automotive Industry at the Moroccan Ministry of Industry, Trade, Investment and the Digital Economy, highlighted the importance of the automotive industry and its suppliers in Morocco. All relevant trade fairs and conferences were held under the patronage of His Majesty King Mohammed VI. The state makes investors tailor-made offers of support, for example with regard to tax relief for land acquisition, the establishment of test and development centres and the facilitation of joint ventures. According to BME/EMA partner Abdelaziz Meftah, General Director of the Moroccan automotive association AMICA, it is now necessary to “fill existing gaps in cooperation”.
Why invest in Morocco? Since 2010, the Kingdom has gained 68 places in the Doing Business Report of the World Bank – and this thanks to implemented reforms, says BME/EMA partner Yassine Serhani, President of the purchasing association AMCA. The company Hawerkamp Maschinenbau und Kunststoffrohr GmbH, in the form of its commercial and technical manager Marcus Hawerkamp, showed great interest in an engagement in Morocco in the field of water and sewage technology.
Because in the end the creation of perspectives for the common advantage stands in the foreground. The Connect Achat chamber and association partnership promoted by the BMZ and managed by sequa is an exemplary project for strengthening bilateral relations, emphasised EMA President Gabriele Groneberg, retired Member of the Bundestag. It has a great vision to serve as a bridge between the two countries, according to Olaf Holzgrefe, Head of International Business Development & Affairs at the BME. Morocco will therefore remain the focus of BME/EMA activities in 2019.
- 5:30 PM — 6:00 PM
Professional, able to interact with vendors/clients
- 6:00 PM — 6:30 PM
Ability to take a big picture idea and run with it
- 6:30 PM — 7:00 PM
Works well both independently and as part of a team
- 7:00 PM — 7:30 PM
Knowledge of SPSS or other analytical software
- 7:30 PM — 8:30 PM
Personal accountability and strong work ethic
Candidates can look forward to regular client contact, a role in business development.
Proposal writing/methodology creation, and a leading role in managing a project to finish.