Business Delegation Agribusiness

The Euro-Mediterranean-Arab Association (EMA e.V.) is organizing a business delegation on Agribusiness in Morocco from April 23-25, 2025. The aim of this event is to explore current projects and tenders, identify business opportunities, organize B2B meetings, and highlight concrete market opportunities and future market developments in the fields of food production, purchasing and procurement, agricultural machinery, organic farming, and agri-digitalization.

Business Delegation Agribusiness
Casablanca, Meknès & Fès | April 23-25, 2025

The trip will take the delegation to Casablanca, Meknès, and Fès, where they will have the opportunity to engage with local experts, relevant stakeholders, and institutions, as well as establish business contacts. The delegation will also visit the international trade fair SIAM, which this year focuses on modernizing and improving agricultural yields, financing and funding opportunities, as well as innovative solutions and digital practices. With around one million visitors and about 1,500 exhibiting companies from 70 countries, SIAM brings together the leaders of the agribusiness sector in Morocco and beyond.

EMA company members and their partners benefit from a reduced participation fee. Have we piqued your interest in this promising market? Then we look forward to receiving your registration via this form!

Why Morocco?

• Key Industry in Morocco: Agriculture is a cornerstone of the Moroccan economy. The country has a diverse agricultural base, producing grains, fruits (especially citrus), vegetables, and olives, making it an ideal agribusiness partner. With advanced irrigation techniques and a focus on agricultural sustainability, Morocco is positioned as a key player in agriculture.
• Investments in Modern Agricultural Industry: Morocco is actively pursuing the modernization of agriculture through its “Génération Green 2020-2030” plan, which aims to increase agricultural productivity, improve water use efficiency, and enhance the sustainability of agricultural practices. This includes promoting organic farming, high-quality crops, and the introduction of new digital technologies. For German agribusinesses focused on innovation and sustainable agriculture, Morocco offers significant cooperation and innovation potential in areas such as precision farming, water management, and agri-tech.
• Sustainable Energy Supply: Morocco is a leading location for sustainable energy and innovative agriculture, with a strong focus on renewable energy sources like solar, wind, and green hydrogen. As of 2020, 37% of the country’s energy came from renewable sources. This sustainable energy policy supports agriculture, making Morocco an ideal location for sustainable energy applications in agriculture and beyond.
• Access to European and African Markets: Morocco’s proximity to Europe makes it an ideal hub for access to European and African markets, with possible delivery times of just one to two days. With a well-developed port infrastructure, Morocco serves as a gateway for the export of agricultural products to both the EU and Sub-Saharan Africa, offering significant logistical advantages to German agribusinesses looking to expand their market reach.
• Trade Agreements with Europe: Morocco benefits from several free trade agreements, including the Association Agreement between the EU and Morocco, which provides preferential access to European markets and reduces tariffs and trade barriers for agricultural exports. Access to free trade agreements enhances Morocco’s attractiveness as a partner for collaboration in the agricultural industry.
• Government Incentives & Skilled Workforce: The Moroccan government offers various incentives for foreign investors, particularly in sectors such as agriculture. These include tax breaks, subsidies for modern agricultural equipment, and support for agribusinesses investing in value-added agricultural processing. Additionally, the country has a growing pool of skilled workers in the fields of agronomy, engineering, and food technology, supported by various academic institutions and vocational training programs focused on agriculture.

Why Should You Participate in the Delegation?

B2B & Networking: Participants will have the opportunity to directly engage with decision-makers from associations, diplomacy, and business at three of Morocco’s key locations to exchange ideas about their projects and products. Meet future business partners on-site and expand your regional business and political networks!

Knowledge & Consulting: We will provide and advise you throughout the trip with up-to-date information on trends, business opportunities, market expansion, strategic projects, and business cases. Don’t miss out on this valuable knowledge!

Business Development: With their team in Germany and Morocco, EMA will support you even after the forum with your market entry or the further development of your market through tailored industry analyses or by analyzing your B2B discussions directly on-site.

Funding Opportunities: We will show you ways to access appropriate funding programs and government grants from both Moroccan and German sides.

Your contact person:
Jens Kutscher
J.Kutscher@ema-germany.org
+49 (0)30 25 35 72 92