The 1st German-Moroccan Business Week

  • January 15, 1970
  • Tanger, Rabat and Casablanca

16th -21st of October 2010

Tanger, Rabat and Casablanca

With the German-Moroccan Business Week, taking place from the 16th to the 21st of October, the EMA is providing insight into the Moroccan Economy for German business representatives. Our ambition is the connection of political and economical decision makers as well as experts and high-ranking Moroccan representatives with German entrepreneurs in order to initiate further investment projects, partnerships and cooperation.

The delegation visit attends the three main cities: Tanger, Rabat and Casablanca.

A focus will be on the following subjects:

  • Logistics and Distribution
  • Environment and renewable energies

In addition, EMA presents the Moroccan economic system to the German participants, which is currently marked by a remarkable increase in prosperity, making it attractive for foreign enterprises to invest:


  • The legal framework for the foundation of an enterprise
  • Commercial practices in Morocco
  • The creation of joint-ventures
  • Government programmes for attracting foreign investors

Furthermore, a focus will be put on networking, which is assured by the organized conferences in the three cities with numerous B2B opportunities, facility tours and various receptions organized by our Moroccan partners.

It will be possible to organize individual meetings and to present your enterprise, products and services to potential partners.

This delegation promises an insight in the actual economic situation of the Moroccan market, the possibility of direct contact to potential local partners and to benefit from the broad network of the EMA.

Write to us at

The German-Moroccan Business Week of EMA presents the ideal opportunity to promote your enterprise and your projects to a large audience, local, national and international as well as throughout Germany.

We offer you a variety of different sponsorship options. The endorsement will be arranged in Euros or dirham.

Do not hesitate to contact us for further information.

The inclusive offer of the German-Moroccan Business Forum included the following services:

  • Hotel (5 nights 4-5*)
  • Outward flight (Kön/Bonn – Tangier)
  • Transports within Morocco
  • Catering during the trip
  • Provision of the conference rooms and the conference program
  • Organization of numerous B2B opportunities in the respective cities for the desired sectors
  • Translation services at the conferences
  • Interesting cultural supporting program

Saturday, 16.10.2010 Arrival in Tanger

From 20:00 Note on individual check-in for at least 1.5 hours
before departure: booking number 7127545 / presentation of your

23:10 Departure with Air Berlin to Tangier (meeting point at the airport/Cologne)

00:25 Arrival in Tangier and transfer to the delegation hotel
César Hotel, Av. Mohammed VI, Tangier

Sunday, 17.10.2010
09:00 Breakfast and getting to know each other
10:30 Sightseeing tour – Tangier cultural program:
Visit of the Sultan’s Palace, “Dar el Makhzen
Guided tour through the old town and the souk
13:00 Lunch

14:00 Tour (Tangier, Tétouan, Caponigro, Castillejos, El Qsares
Seghir, Tangier) included.
Visit to Lafarge & cement factory, reception by Mohamed
Hamidi, Director of the Lafarge Tétouan Park

About 19:30 dinner at the invitation of the prefect of Tangier-Tétouan,
Wali Mohamed Hassad (tbc)

Monday, 18.10.2010 Tangier – Economic Metropolis on the Move
08:30 Check-Out at the hotel
09:00 Conference at the Centre Régional d`Investissement (CRI),
Avenue Omar Khattab, you victories de la Wilaya de Tangier
Reception by M. Jelloul Samsseme, Director CRI
– Welcome by the prefect of Tangier, Wali Mohamed Hassad (ca. 10 min)
– Presentation 1: “The major investment projects of the Tangier-Tétouan region”, Jelloul Samsseme, Director CRI, approx. 20 min
– Presentation 2: ” The role of the CCIS in the promotion of investment “, Omar Moro, President of the Chamber of Commerce, Industry and Services (CCIS), ca. 20 min
– Presentation 3 : “Morocco as a trading partner for the German economy”, Zahra Maafiri, Director, Foreign Trade Policy Department, Ministry of Foreign Trade, ca. 20 min
– discussion ca. 20 min
10:30 Transfer to Tangier-Med port
11:30 Presentation of the Tangier Med port and the free port zone,
Bachir Sentissi, Director of Marketing and Omar Chair,
Director of Medhub (free port zone)

12:15 Visit of the port and the free port zone

13:30 Lunch at the restaurant “Bélvédère” at the port

15.30 Arrival at the “Tangier Free Zone

15:30 – Presentation of the Free Trade Zone, Hicham Elaoui, Director of
– Field report of an industrialist resident in the zone

16:30 Visit of an industrial unit
17:30 Departure to Rabat
About 21:00 Arrival at the delegation hotel: Hotel Golden Tulip Farah Rabat
Place Sidi Makhlouf, 10000 Rabat
Dinner at the hotel

Tuesday, 19.10.2010 The royal city of Rabat – where politics is made
09:00 – 10:00 Briefing on the economic and political situation in Morocco, H. E. Dr. Ulf-Dieter Klemm, Ambassador,
Sabine Bloch, Deputy Ambassador, German Embassy,
Place: Hotel Golden Tulip Farah Rabat, Place Sidi Makhlouf,
10000 discount

10:30 Discussion round by invitation of Agence Marocaine of
Investissements (AMDI, National Agency for
investment developments)
l’Hôtel Sofitel Rabat, BP 450 Souissi 10000 RABAT, MOROCCO

– Welcome by the hosts EMA and AMDI
– “The industrial reception areas in the region
from Rabat-Salé – Zemmour Zaer”, Atifa El-Bali,
Head of the department of reception areas, Ministry
for industry, trade and new technologies.
– “Morocco as a location for foreign investment and
Funding opportunities for companies from Germany”,
Ali Yaacoubi, Head of the Research and Cooperation Department,
– ” Current developments in the environmental and energy sector,
Dieter Uh; GTZ Rabat – Morocco
– Project financing by Moroccan institutions
– Discussion, moderation: Mr. R. Elmerini, Ministry of Foreign Affairs
12:30 Lunch at the hotel on invitation of the AMDI
13:30 Transfer
14:00 Company tour I: La Vallée du Bouregreg project
16: 00 Company tour II: Technopolis
19:00 Reception given by Sabine Bloch, Deputy German Ambassador
Zankat Azrou 1, Hassan district

Approx. 21:00 Transfer to the delegation hotel

Wednesday, 20.10.2010 German-Moroccan relations in a flourishing market
08:00 Transfer from Rabat to Casablanca
09:30 Discussion round with the presidency of the Chamber of Commerce in
Casablanca (CCIS):
98, Avenue Mohammed V- 20000 Casablanca

09:00 Reception and registration of participants
09:30 Opening of the event, greeting, Hassane Berkani,
President of the CCISC
09:45 – Presentation of the German entrepreneurs and their activities
– Presentation of selected members of the CCISC and
invited company
10:00 Conclusion of the “Memorandum of Understanding” between
CCISC and the EMA
10:10 B2B conversations
11:00 Transfer
11:30 Conference at the Centre Régional d`Investissement (CRI),
Reception by Hamid Ben Elafdil, Director
60, Avenue Hassan II, 20000 Casablanca
13:00 Lunch at the restaurant: Le Jean Jaurès, 22, Rue Jean
Jaurès, Casablanca

15:00 Company tour: Dachser GmbH, Mohammedia agency,
Boulevard Hassan II, 20800 Mohammedia
Reception by Mr Mathieu Brouard, Marketing Director –
Dachser Maroc

16:30 Transfer

17:30 Reception given by M. Abeslam Taadi, Director for the
Promotion of foreign trade relations, Attijariwafa-Bank
2nd volume Moulay Youssef, 20000 CASABLANCA

18:30 Transfer to Rabat

20:00 Dinner at Miramar Harhoura Restaurant

End of the event

Thursday, 21.10.2010: Check-out and departure individual

“Participating in the German-Moroccan Economic Forum was clearly the right decision. Through the dense program I received a lot of important information and established the necessary contacts for my company foundation”.

This is how one participant of the EMA delegation trip to Morocco from 16-21 October 2010 summarized the successful event on behalf of the delegation.


The event was kicked off with a sightseeing program in the Tangier-Tétouan region, which ranged from cultural tours to a tour of the Lafarge cement factory and its in-house wind farm, providing the participants with an opportunity to get to know each other and exchange ideas.

On the following day, the delegation went to the Regional Investment Center of the Tangier-Tétouan Region, where they were personally welcomed by its President and informed about the possibilities and modalities for setting up a company or implementing other projects. Numerous Moroccan businessmen were present and had a lively exchange with the delegation.

Afterwards, the delegation was duly received and shown around in the newly created free port zone, which is in constant expansion. Especially for the logistics industry, but also for all entrepreneurs, the port was an extremely exciting place to visit.

To illustrate this, the delegation then visited the “Tangier Free Zone”, where companies from the cable industry and automotive suppliers opened their doors to the delegation. This gave them the opportunity to get a precise picture and to exchange practical experience reports directly with the entrepreneurs already resident there. The management of the Free Trade Zone was also available to answer the eager delegation’s questions.


“The royal city of Rabat – where politics is made” was the motto of the coming day, where the delegation was immediately informed by Sabine Bloch, the deputy ambassador, in a morning briefing about the political and economic situation in Morocco.

Afterwards, the Moroccan Agency for Investments (Agence Marocaine des Investissements, AMDI) invited to a conference in a renowned conference hotel with representatives of the ministries of industry and foreign affairs.

The fact that Rabat is an interesting location for services was demonstrated during the subsequent visit to “Technopolis”, a complex for services and technical know-how. The infrastructure project “La Vallée du Bouregreg”, which will connect the cities of Rabat and Salé, was also particularly impressive and predicted good chances for the entrepreneurs in the still outstanding project tenders.

In the evening, Sabine Bloch, the Deputy Ambassador, invited the delegation to her residence, where they were duly received and entertained. Lively discussions with representatives of the Moroccan economy and politics set the course for future cooperation.


In Casablanca, the delegation was received by the President of the Chamber of Commerce, where a cooperation agreement with the EMA sealed the future close cooperation of both institutions. The participants of the delegation and present Moroccan entrepreneurs introduced themselves and exchanged valuable information.

After a stylish lunch, the German logistics company Dachser invited the delegation to its site in Mohammedia near Casablanca and presented its services and processes. At the evening reception, Morocco’s largest bank, Attijariwafa Banque, provided information on the conditions and opportunities for investment.

A visit to the famous mosque “Hassan II” was the crowning finale of the otherwise quite intensive economic forum.

1970-1-15 1970-1-15 Europe/London The 1st German-Moroccan Business Week Tanger, Rabat and Casablanca
save event to calendar
past event