Online Roundtable Saudi Arabia

Impressions from the Online Roundtable “Saudi Arabia in Transition”

On June 23, a high-profile online roundtable with around 30 participants took place, focusing on the numerous investment opportunities and business prospects arising from Saudi Arabia’s dynamic economic development. A diverse panel of experts examined the Kingdom from multiple angles, providing a multifaceted view of the current opportunities and challenges in this rapidly evolving business landscape.

The event not only offered participants a well-founded overview of the Saudi market but also served as a valuable platform for personal exchange. Special attention was given to the upcoming multi-sector business delegation to Riyadh and Jeddah from September 28 to October 2, 2025, for which first insights and practical tips were shared.

Opening by EMA

The roundtable was opened by Ida Beerhalter, Co-Head of the IOME Private Investment Office in Riyadh and member of the EMA board. In her introductory remarks, she shared personal insights from over a decade of experience in Saudi Arabia and highlighted the impressive economic, social, and cultural momentum of the country.

Transformation and Reforms: Vision 2030 as a Driving Force

Following a brief introduction of the speakers, Rakhan Algarawi, Deputy Office Director at the Saudi Ministry of Investment, delivered valuable insights into the developments that have taken place in Saudi Arabia since 2016.

With Vision 2030, Saudi Arabia is pursuing a profound transformation in its economy, society, and culture. International investors are being actively supported through targeted strategies, special economic zones, and large-scale projects such as NEOM, The Line, and the Red Sea Project. Thanks to its strategic location, young population, and growing financial sector, the Kingdom is increasingly positioning itself as an attractive market for international companies—particularly from Germany.

Legal Framework: Trust and Transparency for Investors

Christoph Keimer of Schlüter Graf Rechtsanwälte PartG mbB, Dubai, shed light on the legal conditions for business activities and investments in Saudi Arabia. Of particular note is the introduction of the first Saudi civil code in 2024, which brings greater transparency and legal certainty in contractual matters. As part of broader legal reforms, Keimer also pointed out recent measures that significantly improve conditions for foreign investors.

He concluded by emphasizing the importance of Vision 2030, which among other goals aims to create employment opportunities for Saudi nationals. This makes collaboration with local partners a necessity for international companies operating in the Kingdom. In this context, Keimer highlighted EMA’s central role as a networking platform between German and Saudi stakeholders.

Tax Considerations: Opportunities and Challenges for Companies

Jessica Schwake and Dea Al-Hadari from WTS Group AG, International Tax Desk, Near/Middle East, provided a comprehensive overview of the Saudi tax system. The experts stressed that careful contract structuring prior to project initiation is essential to avoid unexpected tax consequences.

Innovation and Knowledge Transfer: Sustainability as a Future Market

Next, Dr.-Ing. Niklas Trautmann, Managing Director of aqua & waste International GmbH and the Green World Academy, provided key insights into developments and opportunities in the field of sustainability and innovation.

As part of Vision 2030, Saudi Arabia is making massive investments in sustainable infrastructure, creating new market opportunities in environmental technology, water and wastewater management, and renewable energy. The Green World Academy serves as a central platform for knowledge transfer, networking, and pilot projects—ideal for companies seeking to introduce innovative solutions early. Close cooperation with ministries and local operators also facilitates market entry and long-term partnerships.

Experience Report: Business Success and Delegation Trip

In his experience report, architect David Sommer from Schlaich Bergermann Partner shared how his company successfully entered the Saudi market through earlier projects and by strategically establishing an office in Riyadh. He emphasized the great potential for innovative construction projects and the benefits of entering the market with strong references and a clear strategy.

The EMA-organized delegation trip in 2024 allowed him to further expand his local network, gain valuable insights into the local business culture, and exchange ideas with representatives from other industries. He particularly praised the professional organization of the trip, as well as the country’s warm hospitality and palpable spirit of renewal.

Conclusion and Outlook

The event made it clear: Saudi Arabia is in a phase of dynamic transformation that presents numerous opportunities for German companies. Reforms, major projects, and the commitment of key stakeholders are creating new avenues for economic cooperation. EMA will continue to support companies on their journey into the Saudi market and looks forward to the upcoming delegation trip in fall 2025, where dialogue will be further deepened and concrete opportunities for collaboration identified.