Organisiert von
EMA cordially invites you to an online roundtable that will provide you with exclusive insights into current economic developments and investment potential in Saudi Arabia. The event will focus on preparing for the cross-industry company delegation to Riyadh and Jeddah, which will take place from 12th of October to the 16th of October 2025.
Online-Roundtable Saudi-Arabia
“Market without Borders”
online (Zoom) | August 28th 2025 | 4:00 PM bis 5:00 PM CEST
Saudi Arabia is one of the most dynamic growth markets in the Middle East and is undergoing a profound economic transformation as part of Vision 2030. This presents numerous opportunities for companies from Germany and Europe, particularly in the fields of renewable energy, construction, healthcare, digital transformation, and tourism.
Against this backdrop, the EMA delegation in autumn 2025 offers strategic access to one of the most exciting markets worldwide. Participants will benefit from:
- Tailored B2B meetings with potential partners
- Exclusive site visits and company contacts
- In-depth market analysis and economic insights
- Direct access to key decision-makers from business and government institutions
German expertise is particularly in demand in areas such as sustainability, medical technology, engineering, and smart cities – making this an ideal environment to tap into new business sectors and build long-term partnerships.
The roundtable provides you with the opportunity to learn more about the target markets, ask specific questions about the delegation trip, and exchange ideas with experienced experts.
Take advantage of this opportunity to prepare strategically for your market entry into Saudi Arabia – compact, interactive, and practice-oriented.
The online roundtable, moderated by EMA board member Dr. Soyke, will feature the following exciting presentations:
- Success strategies and investment opportunities in Saudi Arabia: Networks and sustainability – Ida Beerhalter, Co-Head of IOME Private Investment Office Riyadh, member of the EMA Executive Board
- Current investment and business opportunities in Saudi Arabia – Rakan I. Algaraawi, Ministry of Investment Saudi Arabia, Associate Office Director, Germany
- Support for German companies entering the Saudi Arabian market – Rosa F. Aljohani, Saudi Commercial Attaché at the Saudi Embassy in Berlin, and Sulaiman Aljurayyad, GAFT, Manager of Saudi-German Relations
- Experience report on doing business in Saudi Arabia – Dr. Boris von Bieberstein, Juffali Group Head of Business Development, Saudi Arabia, Jeddah
EMA looks forward to your participation!
Your contact person:
Sophia Heinen
S.Heinen@ema-germany.org
+49 (0)30 25 35 72 92
Online Roundtable Saudi Arabia – Preparation for the October Delegation
With around 50 participants, the online roundtable on Saudi Arabia, held on August 28, attracted great interest. The exchange focused on the upcoming delegation trip to Saudi Arabia in October, organized by EMA e.V. The delegation will include conferences at local chambers of commerce, company visits, trade fairs, and networking events. Discussions centered on market entry strategies and opportunities in Saudi Arabia, particularly in the context of Vision 2030 reforms, economic diversification, and the country’s growing global significance. Leading Saudi and German business representatives shared insights on navigating cultural differences, exploring investment opportunities, and promoting economic cooperation between both countries.
Opportunities for German Companies in Saudi Arabia
Ida Beerhalter highlighted the opportunities and challenges for German firms in Saudi Arabia. She emphasized the importance of understanding Vision 2030, navigating local structures, and building strong relationships. Adaptability to Saudi regulations and thorough research were identified as crucial. In response to questions about challenges for women in business, she pointed to the country’s increasing openness but stressed the need for respect toward cultural norms. Her own experiences as an entrepreneur in Saudi Arabia have been consistently positive.
Saudi Arabia’s Investment Opportunities
Rakan Algaraawi presented the diverse investment opportunities in Saudi Arabia, including a diversified economy, a strong SME ecosystem, and the ambitious goals of Vision 2030. He highlighted available financing options, competitive advantages, and special economic zones that attract international investors. He also outlined mega and giga-projects such as the Red Sea Project, as well as upcoming large-scale events like Expo 2030 and the FIFA World Cup 2034.
Support for Market Entry
Rosa Aljohani, Commercial Attaché in Berlin, presented several strategic priorities: measures to attract investment and improve the flow of trade information, promotion of entrepreneurial networks in Saudi Arabia, expansion of business opportunities, and targeted support for Saudi exports through a strong international presence. She also underlined the key role of her office in supporting German companies entering the Saudi market and in strengthening bilateral economic relations on a sustainable basis.
Sulaiman Aljurajat, General Manager for Saudi-German relations, highlighted the strategic importance of the partnership within the framework of Vision 2030 and referred to ongoing initiatives in the fields of innovation and digitalization.
Juffali Group’s Insights into the Saudi Market
Dr. Boris von Bieberstein shared his extensive entrepreneurial experience and close cooperation with international partners. For the past six months, he has been serving as Head of Business Development at Juffali Group in Saudi Arabia. He provided an overview of the company’s long-standing and diverse history, active in sectors such as vehicles and spare parts, construction and infrastructure, consulting, and chemicals. He emphasized the importance of operational adaptability when entering the market and encouraged German companies to actively seize growth opportunities on the ground and to visit Saudi Arabia personally in order to experience the country’s enormous potential firsthand.
Conclusion and Outlook
The roundtable highlighted that Saudi Arabia is becoming an increasingly attractive market for German companies, offering diverse opportunities. The presented prospects in key industries, the dynamic economic development, and the upcoming delegation in October provide an excellent opportunity to deepen existing contacts and establish new partnerships. With the next organizational steps underway and the commitment of all stakeholders, preparations are moving forward for a successful delegation that will further strengthen the foundation for a sustainable Saudi-German economic partnership.
