
German Trade Fairs Program for Arab Businesses
The EMA offers you a holistic approach, combining practical support with value-added services in your endeavor to expand your company’s reach into Europe and Germany. By focusing on business convenience, networking, and cultural compatibility, the EMA can significantly enhance the appeal of these trade fairs to Arab delegations.
Join forces with like-minded businesses or as part of an organized delegation. The EMA provides volume discounts for larger groups or companies bringing multiple representatives.
Members of the EMA benefit from attractive incentives, discounts, and loyalty programs. Corporate members receive discounted packages and additional perks when they participate more than once. Additional special benefits for members of the EMA can be found at the end of the list below.
Contact: kontakt@ema-germany.org

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- Visa Facilitation: The EMA provides support for obtaining (business) visas, including expedited processing where possible, assistance with documentation, and guidance on the visa application process.
- Travel Arrangement Discounts: The EMA negotiates discounted rates with airlines, travel agencies, or charter services, offering a smooth, cost-effective travel experience.
- Airport Transfers: The EMA organizes shuttle services from airports to hotels and the trade fair venue to ensure smooth transportation if desired.
- Hotel Partnerships: The EMA partners with hotels and hotel groups near the trade show venue to offer competitive rates, including discounts for group bookings, free breakfasts, and amenities suitable for business travelers.
- Accommodation Packages: The EMA offers discounted or preferential rates for delegates, including options for long stays or extended visits if necessary.
- Local Transportation: The EMA provides transportation solutions such as daily shuttle buses to and from the fairgrounds, city tours, or private car rentals.
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- Free or Discounted Registration Fees: The EMA offers discounted or complimentary registration for participating in the trade fair or exhibition in coordination with the organizers.
- Pre-arranged Networking Opportunities: The EMA facilitates introductions to key industry players, exhibitors, or potential partners. This may include arranging exclusive networking side events, such as dinners or receptions with German businesses and industry leaders.
- B2B Meeting Setup: The EMA organizes one-on-one meetings with relevant companies, distributors, or government representatives during the trade fair, tailored to the delegations’ industries of interest.
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- Experience Exchange: The EMA will connect you to key stakeholders of your industry sector.
- Customized Business Matching: The EMA provides a pre-event survey to understand the goals and needs of each delegation, then matches them with relevant businesses, investors, or suppliers at the fair.
- Private Briefings: The EMA offers private sessions with experts or consultants on industry-specific trends, opportunities in Germany, and strategies for doing business in Europe.
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- Assistance in Arabic, French, and/or English: The EMA offers translation services during the fair and at meetings to facilitate communication, ensuring that language barriers do not hinder business opportunities.
- Cultural Familiarization Programs: The EMA offers briefings or orientations on German business etiquette and culture, helping delegates feel comfortable and confident in their interactions.
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- Promotional Support: The EMA helps delegations promote their products or services by creating marketing materials, banners, or facilitating access to booth design services, or featuring their company on event websites or brochures.
- Pre-Event Marketing Campaign: The EMA promotes the presence of delegations on the EMA website and social media, helping them gain visibility before the trade fair.
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- Dedicated On-Site Support Team: The EMA assigns a dedicated representative to assist the delegation on-site with any issues or needs they may have during the event.
- VIP Access: The EMA provides VIP passes to events such as keynote speeches, gala dinners, or other exclusive networking opportunities where available.
- Exhibition Space (if applicable): The EMA offers discounted or preferential exhibition spaces, helping Arab companies showcase their products to a broader audience.
- Cultural Tours: The EMA organizes sightseeing tours of Germany, including visits to local landmarks, cultural attractions, and industry-related sites, to enhance the overall experience and enrich the delegates’ time outside the trade fair.
- Social Events: The EMA hosts events like welcome receptions, dinners, or cultural performances, giving delegations opportunities to socialize and network in a relaxed environment.
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- Lead Follow-Up: After the event, the EMA follows up on leads generated and facilitates continued communication between the delegations and potential partners.
- Market Research Reports: The EMA provides industry insights or reports on the German market to help companies assess new opportunities and trends.
- Post-Event Networking: The EMA organizes follow-up events or webinars for further business discussions.
- Exclusive Workshops or Seminars: The EMA organizes educational sessions or workshops on relevant topics such as export regulations, trade finance, or local industry trends.
- Matchmaking with Investors: The EMA facilitates introductions to venture capitalists, private equity firms, or government organizations interested in investing in Arab companies.
- Product Launch Opportunities: For companies launching new products, the EMA offers the opportunity to hold exclusive product unveiling events within the trade show environment.
Upcoming Trade Fairs
- Berlin | May 21-23, 2025
GITEX Europe (digital, technology) - Berlin | May 26-28, 2025
Berliner ENERGIETAGE 2025 (energy and housing industry, energy transition, climate protection) - Hamburg | June 27-28, 2025
Green World Tour (sustainable products, technologies and concepts: e-mobility, renewable energies and energy storage, CO2-neutral heating systems, sustainable construction, green lifestyle, energy-saving household appliances, green office, training and jobs in the green economy, sustainable investments, financing and business models) - Cologne | October 4-8, 2025
ANUGA (food industry) - Stockstadt am Rhein | October 7-8, 2025
Construction Equipment Forum 2025 (construction machinery, alternative drives, the digital construction site, autonomous vehicles, international competition) - Berlin | November 5-9, 2025
Bazaar Berlin (arts and crafts, natural products, fair trade) - Hannover | November 9-15, 2025
Agritechnica (agricultural technology) - Düsseldorf | November 17-20, 2025
MEDICA (medical technology)