The 2nd German-Moroccan Economic Forum

  • February 12, 2012
  • Casablanca, Rabat and Tangier

February 12-16, 2012

Casablanca, Rabat and Tangier

After the success in 2010, the EMA also gave companies from Germany the opportunity in 2012 to get to know the prospective developments of the Moroccan business location on site . The 2nd German-Moroccan Economic Forum from February 12 to 16, 2012 created the opportunity to obtain comprehensive information on investment and export opportunities and to establish or deepen contacts with business partners, renowned economic and political experts and decision-makers. With three stations in Tangier, Rabat and Casablanca, the economic forum was ideally integrated into the regional structures of Morocco. The meeting with high-ranking local representatives and stakeholders enabled a comprehensive insight into the regionally diverging priorities, interests and investment potentials as well as the urgently needed on-site networking.

The delegation trip was based on the following priorities:

  • Food Industries
  • Logistics and infrastructure
  • Water, the environment and renewable energies
  • Automotive and supplier industry

In addition, the qualities of Morocco as a location were put to the test: the legal framework for foreign investors, the establishment of offices and business practice in Morocco, the establishment of German-Moroccan joint ventures and, last but not least, government programs to promote foreign investors were scrutinized.

During the German-Moroccan Economic Forum, the delegation was able to exchange ideas and make valuable contacts with potential partners, experts and authorities in lectures and discussions at specially tailored conferences . There were also selected company tours. Receptions, B2B discussions and a cultural program rounded off the event.

The participants were given the appropriate opportunities to present their activities, projects and products to potential partners and to hold business talks that were individually agreed for them. Some of the EMA partners on site:

  • AMDI (Moroccan Investment Development Agency)
  • Ministries (industry, energy, foreign trade)
  • CRI Tanger, Rabat, Casablanca ( Regional Investment Centers)
  • Rabat (Moroccan Chamber of Commerce in Rabat)
  • CCIS Tangier, Rabat, Casablanca (Moroccan IHKs)
  • TMSA (Chief Manager of Free Port and Trade Zones of Morocco)

The direct insight into the current Moroccan market, the direct communication with potential partners on site and the broad local network of the EMA made the trip a success.

“The flourishing kingdom as a stable haven for German investments and know-how”

Sunday, February 12th, 2012  

Arrival to Casablanca

Arrival is individual, the EMA will send you flight recommendations on request and support you with the booking process.

Flight recommendation:

Frankfurt – Casablanca, 4:25 pm – 6:55 pm, Royal Air Maroc: AT811

21:00 Meeting point: Casablanca Hotel, check-in at the delegation hotel

Welcome dinner in the delegation hotel with selected personalities from the Casablanca metropolitan region


Monday, February 13th, 2012

10:00 Reception in the Chambre de Commerce, de l’Industrie et des Services de Casablanca (CCISC, Chamber of Commerce and Industry of Casablanca): 98, Avenue Mohammed V- 20000 Casablanca

B2B conference: Casablanca – metropolitan region of superlatives for German know-how “
inputs and B2B with the decision-makers present and members of Moroccan companies specially selected for the delegation, participants: approx. 100 people

10:30 main guests and speakers:

  • Ministry of Agriculture and Fisheries
  • Fathallah Sijilmassi, Director General, Agence Marocaine des Investissements (AMDI, National Agency for Investment Development)
  • Mohamed Horani, President of the Confédération Générale des Entreprises du Maroc (CGEM, Moroccan corporate umbrella organization)
  • Hassane Berkani, President of the Chambre de Commerce, de l’Industrie et des Service (CCIS, Chamber of Commerce and Industry)
  • Hamid Ben Elafdil, Director, Center Régional d’Investissement (CRI, Regional Investment Center)

12:00 Lunch and B2B discussions in the exhibition gallery – presentation of the German delegation participants and their activities in the exhibition gallery

2.30 p.m. Company tour

17.30 Drive to the Morocco Mall – the new and largest shopping center in Africa as an example of development and opportunities in Casablanca

7.30 p.m. Evening reception by the Chamber of Commerce of Casablanca in the restaurant “La Mer” with a view of the Atlantic


Tuesday, 02/14/2012

10:00 am – 12:30 pm B2B congress at the invitation of the Agence Marocaine des Investissements (AMDI, National Agency for Investment Development)

Information booths with flyers and displays allow participants to obtain further information and exchange, contribute their investments and project ideas in Morocco and receive the necessary input and access to suitable project partners via AMDI, CRI Rabat and CCIS Rabat.

An event by AMDI and EMA in cooperation with CRI Rabat, CCIS Rabat …

Approx. 100 people

Main guests and speakers

  •  “Federal programs to promote German-Moroccan activities”, Dr. Michael Witter, German Ambassador, Rabat
  •  “Morocco as a location for foreign investments and funding opportunities for companies from Germany”, representative of the AMDI
  • “Infrastructure development and industrial development of the capital region”, representative of the Ministry for Industry, Trade and New Technologies
  • “Project tenders in the field of renewable energies and co-financing by Moroccan institutions”, Moroccan Agency for Solar Energy (MASEN)

12.30 Signing of a cooperation agreement between AMDI and EMA, press release

12.30-14.00 lunch and B2B with decision-makers and invited guests

14:00 Small cultural tour of Rabat; then departure to Tangier in the delegation bus

3:30 p.m. – 5:00 p.m. Company tour in Kénitra


Around 20:00 arrival and dinner on the panoramic terrace of the delegation hotel , Hôtel César, Av. Mohammed VI, Tangier,

Wednesday, February 15th, 2012

09: 00-12: 00 B2B conference at the Center Régional d’Investissement (CRI, Regional Investment Center), Avenue Omar Khattab, du Siege de la Wilaya de Tanger

Intensive exchange and getting to know the delegation with invited decision-makers and companies at brunch in the CRI (approx. 60 people)

Input lectures and discussion

  • “The major investment projects in the Tangier-Tétouan region”, Hassan Salmi M’Rabet, Head of Investissement Division, CRI
  • “The role of CCIS in promoting investment”, Omar Moro, President of the Chamber of Commerce, d’Industrie et de Services (CCIS, Chamber of Commerce of Tangier)

12.00 transfer to the port complex Tanger-Med

13: 00-15: 30 Welcome by the port director and presentation of the port of Tanger Med and the free port area with a lunch reception on the “Bélvédère” viewing platform at the port

Followed by a tour of the port and the free trade zone

16: 00-17: 30 “The latest environmental standards in vehicle construction”: Tour of the CO2-neutral Renault factory

8:30 p.m. Social final dinner in the delegation hotel

Thursday, February 16, 2012

End of the event ( check-out and departure are individual).

Flight recommendation:

Tangier – Casablanca, 05:25 – 06:35, Royal Air Maroc: AT471

Casablanca – Frankfurt, 10:55 a.m. – 3:25 p.m., Royal Air Maroc: AT810

An airport shuttle is provided.
The EMA is at your disposal to support all travel requests and other planning details.

The inclusive offer of the German-Moroccan Economic Forum included the following services:

  • Hotel (5 nights 4-5 *)
  • Transport within Morocco
  • Food during the trip
  • Provision of the meeting rooms and the conference program
  • Organization of numerous B2B opportunities in the respective cities for the desired sectors
  • Translation services at the conferences
  • Interesting cultural program
  • Follow-up: our individual advice after the trip
  • Etc.
2012-2-12 2012-2-12 Europe/London The 2nd German-Moroccan Economic Forum Casablanca, Rabat and Tangier
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